Explore the benefits and impact of account-based marketing (ABM) in driving successful B2B campaigns.
Better Engagement
said account engagement was higher for ABM accounts
Improved Win Rate
said win rate was higher for ABM accounts
Higher Deal Size
said average deal size was higher in ABM accounts
Focus your marketing investment to reach the specific accounts & buyers you care about—on any device and across multiple channels. ABM software lets you build lists based on firmographic data as well as intent & engagement signals. Learn More >>
By connecting your CRM or MAP, an ABM platform can update messages as targets progress through your pipeline. That way, marketing and sales are saying the same thing to prospects.
“B2B organizations with tightly aligned sales and marketing operations achieved 24% faster growth and 27% faster profit growth over a three year period.”
—Sirius Decisions
Whether you’re focused on converting inbound traffic, targeting an ideal customer profile, or nurturing a tiered target account list, ABM software can make your investments more effective. Watch a 5-min Demo >
“Because RollWorks targets more efficiently, we’re actually spending less than 50% of what we had spent to get a visit to our site. ”
—Tina Cabanez, Director of Marketing, Transpay
No matter your funnel challenge, an account-based approach can help.
The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.
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