How to Create a Winning B2B Content Strategy

Welcome to the RollWorks "How to ABM" series! In this episode, we tackle some of the most common and challenging questions marketers have about Account-Based Marketing (ABM). Whether you’re new to ABM

On July 22, Google proposed changes to their full-on third-party cookie (3PC) deprecation plans, instead offering Chrome users a choice on how the browser protects their privacy. This shift, unsurpris

Scaling Personalization with AI in ABM | Webinar Highlights Personalization is key in marketing, but how can you achieve it at scale? In this video, we share insights from our recent webinar on using

Keeping AI-Driven Marketing Authentic | Webinar Highlights Maintaining authenticity in AI-driven marketing is more important than ever. In this video, we highlight key insights from our recent webina

Balancing AI Automation and the Human Touch in ABM | Webinar Highlights In this video, we explore the crucial balance between AI automation and the human touch in Account-Based Marketing (ABM). Our e

Balancing AI Automation and the Human Touch in ABM | Panel Highlights In this video, we explore the crucial balance between AI automation and the human touch in Account-Based Marketing (ABM). Our exp

Discover the ultimate account-based marketing duo: RollWorks and LinkedIn! 🚀 In this video, we’ll show you how integrating RollWorks with LinkedIn can supercharge your ABM strategy. Learn how to targ

More RollWorks Resources: ✅ Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report: https://www.rollworks.com/resources/guides-reports/2023-data-report?utm_source=youtube&utm_medium=social&ut

🚀 Discover the 5 Revenue Revelations that are transforming B2B Marketing and Sales. Download the full report here: https://bit.ly/3HWp7jf In this video, we'll unveil the key findings from RollWorks'

Are you a revenue-focused marketer looking to improve your lead-scoring strategy? In this video, we explore how an account-based approach can help you generate Marketing Qualified Leads (MQLs) that cl

In this video, we'll discuss effective retention and opportunity plays for your Account-Based Marketing (ABM) strategy. We share several plays to keep your customers engaged long after onboarding. By

In this RollWorks video, a marketer provides a five-step guide to creating a successful account-based marketing plan that is built with internal selling in mind, including steps like: ✅ Building a ca

This video introduces RollWorks' latest feature, the In-Market Account Finder, which helps B2B marketers identify accounts that are in-market to buy. The tool is free to use and provides access to Rol

In this video we cover What is account-based marketing (ABM) is and how it can help B2B marketers shift their focus from quantity to quality when it comes to sales B2B lead generation. With RollWorks,

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the partnership between your own sales and marketing t

In an economic downturn, it is essential that companies find ways to drive efficiency while also increasing the effectiveness of their efforts. Join Kelly Hogan, Sr. Revenue Marketing Manager at Roll

Visit RollWorks for our full Product Snapshot Series: https://www.rollworks.com/resources/product-snapshot-series?utm_source=youtube&utm_medium=social&utm_campaign=ProductSnapShot&utm_content=Identify

Alert sales when the accounts they're going after are engaging with your company. With RollWorks Sales Insights for Salesforce, you can use our advanced data science model to reveal when accounts and

Being able to see exactly when an account has progressed from one stage to another in the buying journey gives you a clearer picture of how marketing and sales activities are driving account progressi