Expert Q&A on The Most Challenging ABM Questions
Welcome to the RollWorks "How to ABM" series! In this episode, we tackle some of the most common and challenging questions marketers have about Account-Based Marketing (ABM). Whether you’re new to ABM or looking to refine your strategy, our expert insights will guide you from beginner to expert. Download our ICP template: https://www.rollworks.com/resources/templates-infographics/template-developing-your-icp ABM Resources: https://www.rollworks.com/resources In this video, we cover: [0:24] What is ABM? Learn the basics of Account-Based Marketing and why it's essential for targeting high-value accounts with personalized strategies. [1:00] How do I Get Started with ABM? Discover the steps to define your Ideal Customer Profile (ICP), build a Target Account List, and create tailored campaigns. [1:45] How do I Measure ABM Success? Explore the key metrics to track, including account engagement, pipeline influence, and revenue impact, and see how RollWorks can help you measure these with precision. Ready to elevate your ABM strategy? Watch now and visit RollWorks.com for more insights! 🔔 Don’t forget to subscribe for more videos in the "How to ABM" series! #AccountBasedMarketing #ABM #RollWorks #MarketingStrategy #B2BMarketing #ABMforBeginners #DigitalMarketing #MarketingTips
