Account-Based Tactics
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![Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F0332212c53331dee4ea9ac30771e69fe56577dab.jpg&size=1&version=1724193855&sig=e7ae05ef7c7d095e9aa6ba5548a1a9e1&default=hubs%2Ftilebg-videos.jpg)
Watch an insightful panel discussion featuring industry experts from HubSpot, HIVE Strategy, and RollWorks as they dive into the future of marketing. In this session, panelists explore why Account Bas
![Balancing AI Automation and Human Touch in ABM Campaigns](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fde009df0d0a450a457f592915a06196de04e1c6d.jpg&size=1&version=1722610206&sig=ef4e7b7498df25db9dd1ffafee03611c&default=hubs%2Ftilebg-videos.jpg)
Join top revenue marketing leaders for an unscripted panel discussion on balancing AI automation and human touch in ABM
![The Evolution of ABM and Next-Gen Digital Strategies](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F4d40ba0daa53c71e3e9cb9768f4beb1a.jpg&size=1&version=1713976681&sig=00a760d4b13eda8af605619747d1ad3e&default=hubs%2Ftilebg-videos.jpg)
Discover how the digital marketing landscape is rapidly evolving, with Account-Based Marketing (ABM) at the forefront of this transformation. This on-demand webinar features a panel of seasoned revenu
![Navigating ABM Success: Strategies for Today's Marketer](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F7c7857a022517558ea1759ab3d47a2f441aef785.jpg&size=1&version=1715873764&sig=962dd562d3f0050f8d6073c0fd92906f&default=hubs%2Ftilebg-videos.jpg)
This session is all about shedding light on the strategies and insights that are key to navigating the ever-evolving ABM landscape.
![Ahead of the Curve: Prepare for Google's Cookie-Free Future](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fde0ac735c0574e86ba6f1f9a700169da.jpg&size=1&version=1711471092&sig=f3ccee8be134c4aecf87d9ff048acad9&default=hubs%2Ftilebg-videos.jpg)
Discover expert strategies for navigating Google's shift away from third-party cookies and preparing for a privacy-first digital advertising future in this insightful webinar.
![Unlocking Growth Strategies with RollWorks: Blended ABM in Action ~ Hosted by Digital Bias](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F5e6fc672f68f8243eed30999323d8904.jpg&size=1&version=1702070900&sig=665310c0facffd8c6d1e469139f09bac&default=hubs%2Ftilebg-videos.jpg)
Join RollWorks’ lead product manager, Bowie Silvers, and the dynamic founder of Digital BIAS, Paul Sullivan, as they discuss the challenges confronting today's marketing and sales leaders and the pi
![Pipeline Palooza: Proven plays to prime your ‘24 pipeline](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F89727b76f768955d664330dee8288c8b.jpg&size=1&version=1699911193&sig=c370d2314f69cb96f617f54bb4d6417c&default=hubs%2Ftilebg-videos.jpg)
Explore expert-led B2B marketing strategies in RollWorks' Pipeline Palooza webinar series, a comprehensive resource for enhancing pipeline generation and conversion.
![The Revenue Revolution: Women Reshaping the B2B Revenue Landscape](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F30fdf8fdff7a6dff19549203dfdc23883b880fed.jpg&size=1&version=1699911317&sig=8f114444b9e52fe8154737b70b7d4821&default=hubs%2Ftilebg-videos.jpg)
Explore 'The Revenue Revolution' at RollWorks, highlighting influential women reshaping the B2B landscape with key insights and strategies for driving revenue growth.
![ABM Unlocked: Snowflake's Secrets to Rocket-Ship Growth](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0ZGQzNzUwMWY0M2UuanBnJnZlcnNpb249MDAwMCZzaWc9YTY0NDA0NmU0ZTBkMzU3YTI0MTU5NDY0NjhjMDE1NjQ%25253D&size=1&version=1707268064&sig=7e4695242db64d3c7b3ff4e156a89718&default=hubs%2Ftilebg-videos.jpg)
We’re peeling back the curtain behind Snowflake’s meteoric rise to arm you with the ABM blueprint you need to make your competitors sweat.
![ABM Grill Masters](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F80c271b2ddac7c7322537e0af6deabc4.jpg&size=1&version=1704382814&sig=df92197e682b88aa6e9a39737e53e520&default=hubs%2Ftilebg-videos.jpg)
An engaging virtual event where revenue marketing leaders from companies like G2, Instapage, Opensense, Sendoso, and SmartBug Media share expert insights to invigorate your marketing efforts.
![How to Tie Your Marketing KPIs to Board-Ready Metrics and Take Your Seat at the Table](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F7188bbab66ec284d593a45d17ccf1c8c436317e1.jpg&size=1&version=1699911386&sig=7bd1f0dabe2bd20a8a82dcd47986d44b&default=hubs%2Ftilebg-videos.jpg)
"Learn how to align your marketing KPIs with board-ready metrics in this RollWorks guide, empowering marketers to demonstrate their impact and earn a seat at the decision-making table.
![Four Ways to Unlock Real Revenue Growth with (More) Buying Signals](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Feb64035c52a2050e13ddfdb75d66fbf87d4fff05.jpg&size=1&version=1699911421&sig=bdfbcf728fc1edd579bca7c82f48688d&default=hubs%2Ftilebg-videos.jpg)
Discover four effective strategies to unlock real revenue growth by leveraging more buying signals, in this insightful resource from RollWorks.
![Ask the Experts Anything: Maximizing ROI with ABM](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Feca2d5fb112865d619aa8f1d0f7f2fcd.jpg&size=1&version=1695161886&sig=1f239c97a316072d9f5a9e4400ace25f&default=hubs%2Ftilebg-videos.jpg)
Featuring marketing experts from Snowflake, Particle Health and Sword Health, this panel shares ABM tips and tricks to help you stay sharp, agile, and strategic in 2023.
![Looking For More At Bats? 5 REAL Buying Signals Driving Pipeline Growth](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F4a2d8a1874c064ad58f78306b1f95901a90f22d6.jpg&size=1&version=1695304411&sig=acdf5dba96245eb242dc5e580ca66cf1&default=hubs%2Ftilebg-videos.jpg)
Join RollWorks’ VP of Sales, Danilo Nikolich, as he shares why MQLs are not enough and how to tap into buyer behavior signals to drive bigger and faster deals.
![Beyond the MQL: How Buying Signal-Based Revenue Generation is Transforming B2B Marketing](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F1117355fcdc3d88ed756860083057bcb.jpg&size=1&version=1704382874&sig=eacae5b73b959562ceaf117b4176fe00&default=hubs%2Ftilebg-videos.jpg)
Explore innovative strategies in B2B marketing, focusing on the use of buying signals for more effective revenue generation, marking a shift away from traditional methods.
![Is the MQL Dead? Should it Be?](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F564a01e503142abe9704dd5a8ae06b9f.jpg&size=1&version=1695161883&sig=033dd0264d067c06f23e46145bb83ddc&default=hubs%2Ftilebg-videos.jpg)
Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not. During
![Form Fills Won't Cut It: Using Buying Signals To Drive Real Revenue Growth](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F428505ec7160e32afe1a1677c6d0bd6b3dc7d45a.jpg&size=1&version=1704382935&sig=181aec714961816c54fd24784cd00578&default=hubs%2Ftilebg-videos.jpg)
Explore innovative strategies for B2B marketers, focusing on utilizing buyer behavior signals and data-driven techniques to enhance lead quality and drive significant revenue growth.
![ABM on Fire: Using Data to Ignite Your Growth](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F003c3d19f6754248f4f6065660585d51.jpg&size=1&version=1704383019&sig=069c2a0a01a25b62615198d00b38035c&default=hubs%2Ftilebg-videos.jpg)
Learn how data-driven strategies and a customer-centric approach in account-based marketing can significantly boost pipeline growth and revenue in the complex B2B marketing landscape.
![Snowflake: ABM From Startup To IPO (And Beyond)](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fa6f4eb35067735e924c92aaa9dd3fb26e889df16.jpg&size=1&version=1695161897&sig=ffc758e3f3155b5d71e9c17ac2a6c6c2&default=hubs%2Ftilebg-videos.jpg)
Get a behind-the-scenes look at the steps the Snowflake marketing team took in building inspirational ABM impact