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Operationalize Your ABX Strategy with a Winning Tech Stack

March 5, 2021 Katie Dunn, Demand Generation Manager

For BetterCloud, it’s not just account-based marketing, it’s account-based everything. Luckily, the alignment for their account-based everything approach was able to come to life by using RollWorks and Sendoso together. With BetterCloud’s Marketing Ops, Demand Gen, and Sales teams in tight, lock-step, they were able to operationalize their digital, direct mail, and overall ABM strategy through a robust tech stack.

In this session, BetterCloud’s Derek Ries, Director of Marketing Operations, and Joey Kaiser, Demand Generation Manager are interview by Sendoso’s Brittany Klokkenga and RollWorks’ Leila Dunning to discuss how BetterCloud went from Account-Based Marketing to Account-Based Everything to create an always-winning strategy.

You’ll learn how to:

Help your sales team prioritize accounts to work more efficiently.
Operationalize your systems to build a sustainable pipeline for shorter deal cycles
Create sustainable & automated high-value plays with direct mail.

About the Author

An event and demand gen marketing guru who drives all things demand at RollWorks.
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