More small marketing teams are letting go of the stigma that ABM can only work for big companies and big budgets—putting them in a position to expedite growth and beat their competition.
In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them. Join Nick Ezzo, VP Marketing at Auditoria, and Leila Dunning, Senior Customer Marketing Manager at RollWorks to learn:
- What unique problems small marketing teams have to solve in 2021, and how to bridge the gap by switching your mindset to ‘ABMify’
- How to prioritize resources by honing in on your ideal customer profile and creating a prioritized target account list
- 3 simple plays for acquiring new contacts, expanding within accounts, and optimizing your spending
