How Okta achieved 24x higher opportunity creation rate using Bombora and RollWorks
Looking to scale the digital ABM program and achieve messaging consistency across channels, Okta decided to use Bombora’s Company Surge® reports within the RollWorks platform to identify in-market accounts.
Their Intent-based campaigns became their most cost-efficient program and saw opportunity creation rate increase by 24x. By leveraging Intent signals, they were able to identify and engage with in-market accounts and ultimately help to drive more pipeline for their sales team.
Join Okta, RollWorks, and Bombora for this Deep Dive webinar and learn: - How to build an Intent-based ABM campaign leveraging Bombora and RollWorks together - Ways to use Intent data to inform targeting and messaging for your ABM campaigns - Tactics to drive more conversions and increase campaign cost-efficiency
