Thanks for checking out our webinar

First Name

Last Name

Country

Enjoy the video!

Error - something went wrong!

Building a Target Account List for Account-Based Success

September 26, 2019 Caroline Van Dyke, Head of Content

Creating, prioritizing, and managing a target account list is one of the biggest challenges faced by account-based teams. Not getting it right has some serious implications—wasted budgets and missed revenue.

Watch TOPO senior analyst Eric Wittlake and RollWorks VP of marketing Jennifer Toton as they reveal the best tactics to build a successful target account list, as well as how to align internal expectations around outcomes.

Learn why strong target account selection is essential for a smart account-based strategy.
Hear how we use machine-learning technology to build custom predictive models that create target account, prioritize, and manage lists.
See how target account lists help align sales and marketing teams to run coordinated account-based plays.

About the Author

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.
Follow on Linkedin More Content by Caroline Van Dyke, Head of Content

Previous Video

The Marketing Skills Top Recruiters Are Looking For In 2020

Join RollWorks’ SVP of Marketing, Randi Barshack as we uncover the skills that will make you stand out in a...

Next Video

ABM Tech Talks: RollWorks' Identification Solution

Account-Based Tactics

Get The Plays

Return to Home

Building a Target Account List for Account-Based Success

About the Author

Previous Video

Next Video

Keep Learning

Get expert insights from marketing leaders at Snowflake, Webflow, Act-On, NetLine, New Breed, and RollWorks on scaling Account-Based Marketing for 2025.

Watch an insightful panel discussion featuring industry experts from HubSpot, HIVE Strategy, and RollWorks as they dive into the future of marketing. In this session, panelists explore why Account Bas

Join top revenue marketing leaders for an unscripted panel discussion on balancing AI automation and human touch in ABM

Discover how the digital marketing landscape is rapidly evolving, with Account-Based Marketing (ABM) at the forefront of this transformation. This on-demand webinar features a panel of seasoned revenu

This session is all about shedding light on the strategies and insights that are key to navigating the ever-evolving ABM landscape.

Discover expert strategies for navigating Google's shift away from third-party cookies and preparing for a privacy-first digital advertising future in this insightful webinar.

Join RollWorks’ lead product manager, Bowie Silvers, and the dynamic founder of Digital BIAS, Paul Sullivan, as they discuss the challenges confronting today's marketing and sales leaders and the pi

Explore expert-led B2B marketing strategies in RollWorks' Pipeline Palooza webinar series, a comprehensive resource for enhancing pipeline generation and conversion.

Explore 'The Revenue Revolution' at RollWorks, highlighting influential women reshaping the B2B landscape with key insights and strategies for driving revenue growth.

We’re peeling back the curtain behind Snowflake’s meteoric rise to arm you with the ABM blueprint you need to make your competitors sweat.

An engaging virtual event where revenue marketing leaders from companies like G2, Instapage, Opensense, Sendoso, and SmartBug Media share expert insights to invigorate your marketing efforts.

"Learn how to align your marketing KPIs with board-ready metrics in this RollWorks guide, empowering marketers to demonstrate their impact and earn a seat at the decision-making table.

Discover four effective strategies to unlock real revenue growth by leveraging more buying signals, in this insightful resource from RollWorks.

Featuring marketing experts from Snowflake, Particle Health and Sword Health, this panel shares ABM tips and tricks to help you stay sharp, agile, and strategic in 2023.

Join RollWorks’ VP of Sales, Danilo Nikolich, as he shares why MQLs are not enough and how to tap into buyer behavior signals to drive bigger and faster deals.

Explore innovative strategies in B2B marketing, focusing on the use of buying signals for more effective revenue generation, marking a shift away from traditional methods​.

Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not. During

Explore innovative strategies for B2B marketers, focusing on utilizing buyer behavior signals and data-driven techniques to enhance lead quality and drive significant revenue growth.

Explore innovative strategies in B2B marketing, focusing on the use of buying signals for more effective revenue generation, marking a shift away from traditional methods.