“If you try to speak to everyone, you speak to no one.”
The days of one-size-fits-all marketing are quickly coming to an end. In this class, we’ll show you how to break away from the cookie-cutter strategies of the past and connect with your customers using persona-based marketing.
You’ll learn:
How to define your top three customer personas
How to personalize your ad messaging for better performance
How to automatically customize your email outreach
Guest Lecturer: Sigstr
Account-Based Tactics
Get The Plays
1:02:43Get expert insights from marketing leaders at Snowflake, Webflow, Act-On, NetLine, New Breed, and RollWorks on scaling Account-Based Marketing for 2025.
54:56Watch an insightful panel discussion featuring industry experts from HubSpot, HIVE Strategy, and RollWorks as they dive into the future of marketing. In this session, panelists explore why Account Bas
1:00:19Join top revenue marketing leaders for an unscripted panel discussion on balancing AI automation and human touch in ABM
50:11Discover how the digital marketing landscape is rapidly evolving, with Account-Based Marketing (ABM) at the forefront of this transformation. This on-demand webinar features a panel of seasoned revenu
49:45This session is all about shedding light on the strategies and insights that are key to navigating the ever-evolving ABM landscape.
41:16Discover expert strategies for navigating Google's shift away from third-party cookies and preparing for a privacy-first digital advertising future in this insightful webinar.
52:57Join RollWorks’ lead product manager, Bowie Silvers, and the dynamic founder of Digital BIAS, Paul Sullivan, as they discuss the challenges confronting today's marketing and sales leaders and the pi
56:00Explore expert-led B2B marketing strategies in RollWorks' Pipeline Palooza webinar series, a comprehensive resource for enhancing pipeline generation and conversion.
1:00:48Explore 'The Revenue Revolution' at RollWorks, highlighting influential women reshaping the B2B landscape with key insights and strategies for driving revenue growth.
50:06We’re peeling back the curtain behind Snowflake’s meteoric rise to arm you with the ABM blueprint you need to make your competitors sweat.
1:00:12An engaging virtual event where revenue marketing leaders from companies like G2, Instapage, Opensense, Sendoso, and SmartBug Media share expert insights to invigorate your marketing efforts.
58:08"Learn how to align your marketing KPIs with board-ready metrics in this RollWorks guide, empowering marketers to demonstrate their impact and earn a seat at the decision-making table.
52:51Discover four effective strategies to unlock real revenue growth by leveraging more buying signals, in this insightful resource from RollWorks.
53:01Featuring marketing experts from Snowflake, Particle Health and Sword Health, this panel shares ABM tips and tricks to help you stay sharp, agile, and strategic in 2023.
35:02Join RollWorks’ VP of Sales, Danilo Nikolich, as he shares why MQLs are not enough and how to tap into buyer behavior signals to drive bigger and faster deals.
48:26Explore innovative strategies in B2B marketing, focusing on the use of buying signals for more effective revenue generation, marking a shift away from traditional methods.
52:56Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not. During
25:50Explore innovative strategies for B2B marketers, focusing on utilizing buyer behavior signals and data-driven techniques to enhance lead quality and drive significant revenue growth.
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