ABM in an Increasingly Virtual World: How Has it Changed, and How it Will Look in the Future

May 27, 2021

In this session from Ascent's SaaS Event Series: Spotlight on Marketing, panelists discussed and debated their interpretations of what ABM actually is, how it differs from other organizations' definition, tactics they've deployed, systems they've integrated, and much more. 

 
All detailed around the rapidly-changing landscape of Account Based Marketing, and how they've managed to drive results in the past as well as succeeding under the new normal as workforces continue to move remote.
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The B2B Marketer’s Guide to ABM
The B2B Marketer’s Guide to ABM

The B2B Marketer’s Guide to ABM - showing you how to make ABM work for you (no matter your company’s size o...

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The ABM Reporting Template
The ABM Reporting Template

Download our free, editable ABM reporting template to save yourself time and show off your account-based wins.