The ABM market is saturated with “strategy”, “thought leadership”, and “best practices” but missing concrete methods used to implement and realize value from ABM. This leaves many B2B marketers paralyzed - eager to implement the core tenants of ABM but unsure how to get started.
Join Jodi Cerretani, Sr. Director of Demand Gen at RollWorks, for a refreshing ABM session where we’ll skip the fluff strategy and get right into what steps you can take today to drive results tomorrow.
After this session, you'll be able to:
- Execute three tried and proven ABM plays to drive quick wins
- Understand the must-have ABM tech stack (and what you can skip)
- Practice the number one secret to getting buy-in from sales this quarter
- Leverage the copy-and-pastable ABM performance funnel
