The ABMified Demand Engine – How One Small Team Unlocked Big Team Growth

September 12, 2023 Katie Dunn, Demand Generation Manager

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth.

We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them. Join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn:

What unique problems small marketing teams have to solve in 2021, and how to bridge the gap by switching your mindset to ‘ABMify’
How to prioritize resources by honing in on your ideal customer profile and creating a prioritized target account list
3 simple plays for acquiring new contacts, expanding within accounts, and optimizing your spending

And more!

About the Author

An event and demand gen marketing guru who drives all things demand at RollWorks.
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