Balancing AI Automation and Human Touch in ABM Campaigns

July 30, 2024

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This webinar features an unscripted panel discussion on the critical balance between AI automation and human touch in ABM campaigns. Our dynamic roundtable features top revenue marketing leaders from Act-On, Intellimize, NetLine, New Breed, and special guest expert and author of the recent book "Data-Driven Personalization," Zontee Hou. Though a natural conversation, the panel decodes the modern buyer's journey and shares how AI can effectively reach target audiences while enhancing the personal connections that drive B2B success. Key discussion points include:

Mastering personalized marketing in an automated age
Leveraging AI to boost engagement while maintaining H2H connections
Finding the sweet spot between technology and personal interaction in ABM
Aligning marketing and sales teams through smart automation

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Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies

Balancing AI Automation and Human Touch in ABM Campaigns

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