6 Proven Steps to Getting Started with ABM

April 6, 2022

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The ABM market is saturated with “strategy”, “thought leadership”, and “best practices” but missing concrete methods used to implement and realize value from ABM. This leaves many B2B marketers paralyzed - eager to implement the core tenants of ABM but unsure how to get started.

Join Jodi Cerretani, Sr. Director of Demand Gen at RollWorks, for a refreshing ABM session where we’ll skip the fluff strategy and get right into what steps you can take today to drive results tomorrow.

After this session, you'll be able to:

Execute three tried and proven ABM plays to drive quick wins
Understand the must-have ABM tech stack (and what you can skip)
Practice the number one secret to getting buy-in from sales this quarter
Leverage the copy-and-pastable ABM performance funnel

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6 Proven Steps to Getting Started with ABM

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