2021: What's Working in B2B Demand Gen

September 1, 2021 Katie Dunn, Demand Generation Manager

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Ask growth marketers the right way to approach planning and executing revenue-driving campaigns in B2B and you’ll get a variety of opinions. How much should we personalize? Is the MQL dead (and if so what should I measure instead)? What channels are (still) working? And the list goes on.

Join Jessica Piccolotto, Senior Manager of Growth Marketing at Uberflip, and Jodi Cerretani, Senior Director of Demand Generation at RollWorks, covered the real answers on what’s working to drive demand in 2021.

In this 30-min fireside chat, they covered:
- A little-known tip to scale personalization
- The top 5 demand metrics to measure now
- Top channels and tactics in 2021
- PLUS: Common pitfalls (and how to avoid them)

About the Author

An event and demand gen marketing guru who drives all things demand at RollWorks.
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