Intent Data 101: More Than a Buzzword

Intent data; you probably can’t go a day without hearing about it (it’s just that popular). But for many marketers, the promise of intent often outweighs the reality of its buzzword reputation. That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.

About the Author

Caroline is a B2B marketer with a knack for building start-up content strategies from scratch. With a passion for crafting the right message at the right time (and a good pun), she leads content for real marketers by telling their real stories. In the rare case she's not busy writing, you can find her consuming true crime podcasts, stand-up specials, and copious amounts of cheese.
Follow on Linkedin More Content by Caroline Van Dyke, Head of Content

Previous Flipbook

The ABM Business Case Template

Transform your marketing strategy with our ABM Business Case template — your strategic blueprint for aligni...

Next Flipbook

The Ultimate ICP Template for B2B Success

Develop your ideal customer profile (ICP) to drive your strategy in three steps with our downloadable and e...

Get Started with ABM

Request A Demo

Return to Home

Intent Data 101: More Than a Buzzword

About the Author

Previous Flipbook

Next Flipbook

Most Recent Flipbooks

Boost your advertising strategy with our '10 Advertising Tactics to Generate Qualified Leads' infographic, a cheat sheet for crafting targeted ads and enhancing lead conversion.

Explore the future of digital marketing beyond the third-party cookie with Rollworks' insightful infographic, paving the way for effective strategies in a cookieless world.

Discover key ABM and ABA strategies through engaging illustrations with 'Account-based Snapshots', your guide to mastering B2B marketing with ease and creativity.

Get your ABM strategy on point with RollWorks' ABM Performance Checklist Infographic – your go-to resource for practical tips and insights to boost your campaigns and ROI

Transform your marketing strategy with our ABM Business Case template — your strategic blueprint for aligning with executive goals, overcoming resource challenges, and showcasing undeniable ROI.

Develop your ideal customer profile (ICP) to drive your strategy in three steps with our downloadable and easy-to-use template.

Elevate team collaboration with scheduled weekly meetings! Download our template for structured Demand Gen and Sales meetings.

A breakdown of key performance indicators (KPIs) that are critical for ABM success!

Boost your account-based marketing results with RollWorks' guide featuring 10 quick and clever ABM tactics to supercharge your pipeline, even in the toughest times.