Balancing AI Automation and the Human Touch in ABM

July 31, 2024

Balancing AI Automation and the Human Touch in ABM | Webinar Highlights In this video, we explore the crucial balance between AI automation and the human touch in Account-Based Marketing (ABM). Our expert panelists from a recent webinar share valuable insights on how to blend AI's efficiency with personalized human interactions to drive B2B success. Watch to learn about: - Using AI for Data Analysis: How AI can handle data crunching, revealing valuable insights and freeing up time for creative strategies. - Personalizing at Scale: Leveraging AI to deliver personalized experiences to millions of potential customers. - Keeping a Human Touch: The importance of human oversight in AI-driven strategies to maintain authenticity and quality. Panelists Featured: Zontee: Expert marketer and author of "Data-Driven Personalization" Carly from Intellimize Jeff from Act On Don't miss these key takeaways! ABM Resources 🔗 https://www.rollworks.com/resources?utm_source=youtube&utm_medium=social&utm_campaign=&utm_content=youtube 👍 If you enjoyed this video, please like and subscribe for more marketing insights! 📢 Follow us on social media: LinkedIn: RollWorks #ABM #AIAutomation #B2BMarketing #Personalization #accountbasedmarketing

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