"Ahead of the Curve: Prepare for Google's Cookie-Free Future" focuses on preparing marketers and businesses for the significant shift away from third-party cookies, a move initiated by Google to enhance user privacy and data protection. It covers the implications of this transition for digital advertising, strategies for adapting to the change, and the introduction of Google's Privacy Sandbox as an alternative framework for targeted advertising without compromising user privacy.
Experts Kashan Patel and Jill Brock from RollWorks offer insights into leveraging first-party data, exploring account-based marketing strategies, diving into contextual advertising, understanding identity resolution solutions, and prioritizing privacy and consent in marketing practices. The webinar aims to equip marketers with the knowledge and tools needed to navigate the post-cookie digital landscape effectively.
