Measurement
Content relating to measuring ABM programs
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Read ArticleUplevel ABM Measurement in 2025
A deep dive into building a unified measurement system that fits your company's unique needs and revenue goals.
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Read Article5 Ways to Improve Your Sales Performance for Impact
Learn how to accelerate your overall sales performance and close deals faster with our 5 tips for improvement.
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Read ArticleTactics Healthcare Marketers Use to Overcome ABM Challenges
By implementing the right tools, how marketers can tackle any ABM challenge that comes there way. Learn their proven tactics here.
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Read ArticleShow and Prove: How to Overcome ABM Measurement Challenges
Learn how to overcome common ABM challenges marketers face and how to measure your team's impact on revenue here.
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51:45Watch VideoMetrics That Matter: Proving the Impact of ABM
We’re here to show you the new measurement frameworks that make it easier than ever to prove ABM impact (and impress leadership!).
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Read ArticleMeet Journey Events: The Latest RollWorks Capability to Map ABM Activity to Impact
RollWorks Journey Events gives teams a holistic look at all of their marketing and sales activities to show how their ABM program is influencing an account's progression.
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Read ArticleHow CMOs Can Learn More From Their Data
CMOs must know the difference between the data that demands attention and the data they can deprioritize. Here are a few ways CMOs can put that data to work and earn big wins!
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Read Flipbook
When to Invest and When to Ignore: The B2B Marketing Leader’s Guide to Data
Leaders in marketing are constantly flooded with new data and insights from an array of sources. So, how do you determine what you really need to pay attention to?
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43:07Watch VideoHow are ABM Marketers Really Measuring ABM?
At Demand Gen Report's Buyer Insights and Intelligence Series, we covered what actually goes into measuring an ABM program.
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20:06Watch VideoBuild your ABM Plan in 3 Steps
In this session, we’ll let you in on how small teams have found ways to “ABMify” what they’re already doing to make their demand gen work better for them.
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Read ArticleHow to report on your ABM campaigns—The ABM Reporting Template
Measuring and reporting on your ABM programs is like laundry...it piles up the longer you wait to do it. That's why we created an ABM reporting template just for you.
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Read Flipbook
The ABM Reporting Template
Download our free, editable ABM reporting template to save yourself time and show off your account-based wins.
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Read ArticleIntroducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys
Explore Journey Stages by RollWorks, a revolutionary tool providing in-depth insights into account buying journeys, supercharging both marketing and sales efforts.
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Read ArticleHow to Build a Boss-Approved Account-Based Marketing Project Plan in 5 Steps
A well-thought-out account-based marketing plan can impress stakeholders & boost revenue. Discover how to create an ABM project plan in 5 steps here.
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Read ArticleHow to Build a B2B Marketing Analytics Dashboard For Your Brand
Explore RollWorks' guide on constructing a tailored B2B Marketing Analytics Dashboard to effectively track, analyze, and enhance your brand's marketing performance
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33:12Watch VideoWorkshop: How to Build your ABM Plan
Planning: love it or hate it, we all have to do it. A strategic plan for your account-based programs is important -- and time-consuming. To that end, we’re here to help!
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Read ArticleB2B Metrics Measurement for Enhanced Account Engagement
Explore how RollWorks' account-based marketing strategies and metrics transform B2B lead quality and enhance engagement efficiency.
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Read Article7 Effective Strategies for Gaining Sales Team Buy-In for ABM
Explore 7 effective strategies for securing sales team support for Account-Based Marketing, a must-read for those aiming to harmonize their sales and marketing efforts.
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Read ArticleNavigating ABM: Understanding Match Rates for Successful B2B Marketing
Delve into the nuances of match rates in Account-Based Marketing (ABM) with RollWorks, and learn how to optimize them for B2B marketing success.
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Read ArticleTop 4 Fixes for Your B2B Marketing Strategy
Explore the top four impactful solutions to common B2B marketing strategy pitfalls that can drastically improve your campaign effectiveness and drive higher conversions.
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