Marketing working one set of targets and Sales following up with another? Have no SLAs in place or custom, co-defined account stages? Lacking real shared goals or accountability? Well, you’re not alone — but if you don’t change it, problems will start cropping up.
This workbook dives into the chaos caused by misalignment and offers a concrete solution with Account-Based Marketing (ABM). Inside, you’ll:
- Pinpoint where your team stands today—from basic to best (if you don’t know what’s broken, you can’t fix it!).
- Uncover the critical pillars of alignment, essential for avoiding wasted time, effort, and negative business outcomes.
- Follow a step-by-step plan to unite your marketing and sales teams, turning them into a revenue-generating powerhouse.
- Leverage powerful tools and strategies for continuous optimization with RollWorks’ platform.
