At RollWorks, we’ve dedicated ourselves to helping B2B companies master account-based marketing (ABM) and advertising. Our mission? To make ABM accessible to businesses of all sizes, helping them drive pipeline, speed up sales, and boost revenue. As we keep pushing the boundaries of what’s possible, our mission stays the same: helping businesses thrive in an ever-shifting market.
From day one, our mission has been to make ABM easy for businesses of all levels and sizes, no matter where they are in their journey. We’ve centered our approach around five key pillars to make that happen:
1. ABM for Everyone
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Customers: We’ve formed strong bonds with a wide range of customers, from fast-growing companies like Calendly and Greenhouse to industry leaders like Snowflake and Okta. By truly listening to their goals and challenges, we’ve built a platform that meets the needs of businesses at every stage, making ABM accessible to all.
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Partnerships: We teamed up with industry powerhouses like HubSpot and LinkedIn, as well as innovators like Bombora and G2, to expand the reach and impact of ABM. These partnerships help us create win-win solutions that benefit the entire B2B ecosystem.
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Offerings: We were the first ABM platform to introduce a pricing plan under $1,000/month, making it affordable for businesses just starting out. As our customers grow, so does our platform—allowing them to scale their ABM efforts without hitting any limits.
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Products: Our products are built for ease of use, enabling businesses to quickly see results without needing a ton of guidance (though our amazing support team is always here to help!). We believe usability shouldn’t mean sacrificing power, and we’ve earned top marks on G2 for our intuitive, well-designed platform.
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Expertise: Our ABM experts work hand-in-hand with customers, helping them fine-tune their strategies to fit their unique needs. From setup to ongoing optimization, our team is here every step of the way to ensure businesses get the most out of their ABM journey.
2. Advertising That Hits the Mark
At RollWorks, we’re experts in what really moves the needle—account-based advertising (ABA). Our platform helps businesses connect with buyers at the perfect moments, thanks to our proprietary AI and in-market intent data. By zeroing in on advertising, we enable companies of all sizes to run smooth, multi-channel campaigns that boost pipeline and revenue.
3. Unmatched Ease of Use
We’ve made it our mission to simplify ABM and ABA for businesses of all sizes. With RollWorks, you get a platform that’s so intuitive, both marketing and sales teams can hit the ground running and start seeing results fast. Our easy-to-navigate interface ensures that businesses can confidently launch campaigns—whether they're ABM pros or just starting out.
4. Big Value, No Extra Fluff
With RollWorks, you get top-notch value by aligning in-market signals with real, actionable steps. We help businesses broaden their view of in-market accounts and target high-value buyers with precision, all while keeping lean teams efficient. Our platform grows with you, giving you the flexibility to scale and customize your approach—without piling on extra complexity or costs.
5. Building the Future of Privacy
As privacy rules keep changing, the tools businesses use to connect with buyers need to keep up. At RollWorks, we're dedicated to shaping the future of privacy, making sure our platform stays compliant while still delivering personalized, data-driven campaigns that respect user privacy.
Looking Ahead: Innovating for What’s Next
As we keep pushing the limits of ABM and ABA, our focus is on delivering account-based everything for the entire revenue team. It’s not just about marketing's role in the pipeline anymore—it’s about empowering the whole revenue team with the insights and tools they need to win.
Now more than ever, marketing, sales, ops, and customer success teams need to work together seamlessly. That’s why our platform is built to bring everyone onto the same page, centered around key goals like ideal customer profiles (ICP), buying committees, and account segments. With RollWorks, businesses can run multi-channel campaigns that hit the mark, every time.
We're also stepping things up by bringing account intelligence to sales, marketing, and ops teams. With tools like Sales Insights and Sales Automation integrations, we’re making sure the entire revenue org can operate as one smooth, well-oiled machine.
A Future Driven by the Market
The message is loud and clear—ABM is now a must-have for B2B marketers. In just two years, Google searches for "account-based marketing" have doubled, and ABM has become one of the top three marketing tactics for small businesses worldwide. This shift confirms what we’ve always believed: ABM is for everyone, and RollWorks is leading the charge to make that happen.
What’s Next?
As we move forward, we’re doubling down on our innovative roots. RollWorks will keep providing the data, insights, and technology that drive efficient revenue growth. With account-based platforms becoming a must for modern revenue teams, we’re helping businesses scale, align their teams, and grow—no matter their size or structure.
Of course, none of this would be possible without our amazing customers. Thank you for being part of this exciting journey. Together, we’re shaping the future of account-based marketing and advertising.
About the Author
More Content by Eric Chavez, Senior Brand Marketing Manager
