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How to prepare for a cookieless future with targeted advertising

October 12, 2021 Katie Dunn, Demand Generation Manager

How to Prepare for a Cookieless Future with Targeted Advertising

In the not-so-distant future, cookie tracking by 3rd party apps will be going away leaving many marketers concerned about their behavioral tracking efforts and targeted advertising. Tune in for a live conversation for expert tips from ZoomInfo and Rollworks’ on how to evolve your strategy.
 
We’ll be sharing insights and best practices on how you can best prepare yourself, by answering some of the most common questions like: How will this impact affect targeted advertising and ABM campaigns? When will these changes begin to impact you and your campaigns? & How to assess your vendors and if they’re evolving appropriately?

About the Author

Katie Dunn, Demand Generation Manager

An event and demand gen marketing guru who drives all things demand at RollWorks.

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