The role of B2B marketers has changed. See what's evolved over time and how we got here
The Evolution of B2B Marketing
Ready to get started on your ABM and Inbound journey? Use the The Inbound Marketer's Essential ABM Kit
Most Recent Articles
Serving Up B2B Success: Celebrating RollWorks’ Top Customer Heroes
Explore how RollWorks’ Customer Success Managers drive B2B success by transforming challenges into opportunities with expertise and care.
How to Allocate Your Budget for Account-Based Advertising in 2025
Level up your account-based advertising (ABA) strategy in 2025 by focusing on high-intent accounts, maximizing ROI, and driving engagement with RollWorks' data-driven insights and precision targeting.
ABA vs. Generative Search: Why Your B2B Ads Are Safe (For Now)
Discover how RollWorks’ Account-Based Advertising (ABA) keeps your B2B marketing strategy agile and effective, ensuring your ads stay relevant even as generative AI reshapes digital search.
How to Create Effective Account-Based Advertising Campaigns
Discover how to refine your ABM strategy by aligning sales and marketing, segmenting buyer personas, and leveraging intent data for a targeted & personalized advertising campaign.
The State of Account-Based Advertising in 2024: What You Need to Know
Learn why Account-Based Advertising is now a must for B2B marketers. Dive into trends and best practices in our 2024 Account-Based Success Report.
Harvesting Wins: RollWorks Reaps Fall G2 2024 Badges
RollWorks celebrates its Fall 2024 G2 badges, earning top spots across multiple categories for its powerful advertising and ABM solutions.
Innovating ABM and Advertising: How RollWorks is Leading the Way
Discover how RollWorks empowers B2B businesses of all sizes with intuitive ABM and advertising solutions, driving pipeline, accelerating sales, and boosting revenue growth."
ROI on a Roll: How to Craft Ad Campaigns that Convert
Refine your B2B digital advertising strategy by leveraging personalized content,and maximizing performance with RollWorks' Account-Based Advertising.
How to Turn B2B Events into Big Wins with ABM Strategies
Maximize the impact of your in-person events with targeted outreach, real-time insights, and personalized follow-ups to drive pipeline growth and boost ROI.
INBOUND 2024: The Top 10 Insights Marketers Care About
Explore the top 10 insights from INBOUND 2024 that will shape marketing in 2024, covering AI advancements, strategic industry shifts, and personalized engagement tactics
The Top ABM Questions Marketers Are Asking
Discover how integrating ABM can boost your existing marketing strategy by reading the top 100 ABM questions asked by marketers & their answers here.
Why Contact Discovery is Essential for Winning in Modern ABM
Discover how RollWorks' Contact Discovery revolutionizes ABM by identifying and connecting with key decision-makers to boost conversions and drive revenue growth.
Serve Fresh Account-Based Strategies with AI, Intent and First Party
Explore how AI and intent data are transforming account-based marketing strategies for a successful transition to a cookieless digital future.
Cookieless ABM: AI & Machine Learning 101
Discover how Account-Based Marketing (ABM) and AI can help B2B marketers navigate the shift to a cookieless future by leveraging first-party data and innovative techniques for precise and personalized
Making Waves with RollWorks: A Summer Splash of G2 Successes
Discover how RollWorks' account-based platform drives summer marketing success with efficiency, flexibility, and time-to-value at its core.
Balancing Bots & Brains: How to Use AI & Human Touch in B2B Marketing
Learn to integrate AI into your B2B marketing strategy with our guide, enhancing personalization and efficiency while keeping the essential human touch.
Match Made in Revenue: How to Transform Marketing Tactics into Sales Wins
Align marketing and sales with RollWorks to drive revenue growth through precise targeting, data-driven insights, and seamless campaigns.
Sales Superheroes: Crush Your KPIs and Ditch the Headaches with ABM
Learn how ABM can transform your sales process, boost lead quality, outsmart the competition, and close more deals by addressing key challenges and leveraging actionable insights.
How to ABMify your MarTech Stack with Rendertribe
Discover how integrating the right MarTech stack can revolutionize your ABM strategy by enabling precise targeting, seamless data flow, and efficient campaign execution to drive pipeline growth.
Sun, Sand, and Strategies: How to Fill the B2B Demand Gap This Summer
Discover proven tactics to turn your summer marketing slump into a surge, including creative ads, personalized follow-ups, and high-fit account prioritization.
