Hey there, sales rockstars! Feeling like you're stuck in a never-ending loop of chasing lukewarm leads and wrestling with marketing over pipeline quality? You're not alone.
Let's dive into the pain points that are keeping you up at night and show you how Account-Based Marketing (ABM) can be your secret weapon to smash those KPIs out of the park.
The Sales Struggle Is Real
Let's face it, the sales game isn't getting any easier. Check out these stats that'll make you nod so hard your head might fall off:
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54% of salespeople say selling is harder this year than it was before.
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Only 59% of reps feel their pipeline is filled with quality leads from their marketing team.
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Sales reps spend only 28% of their time actually selling.
Ouch, right? But don't throw in the towel just yet. We're about to turn those frowns upside down.
Pain Point #1: "These Accounts Aren't Ready to Buy!"
You know the drill. Marketing tosses you a list of "hot leads," but when you reach out, they're colder than a penguin's toes. It's not just frustrating—it's costing you time and money.
The ABM Solution:
Enter intent data and account scoring. Imagine knowing exactly which accounts are researching solutions like yours, right now. With RollWorks, you get real-time insights into account behavior, so you're only reaching out to the hottest prospects. No more wasted time on tire-kickers!
Pain Point #2: "The Competition Is Eating Our Lunch!"
There's nothing worse than nurturing an account for months, only to have them sign with your arch-nemesis. It's enough to make you want to flip a table (don't do that, though).
The ABM Solution:
Time to get proactive. RollWorks helps you identify accounts showing competitive intent signals. You'll know when your prospects are checking out the competition, giving you the chance to swoop in with targeted messaging that shows why you're the better choice. It's like having a crystal ball, but way more useful.
Pain Point #3: "Marketing's Pipeline Is All Quantity, No Quality"
We've all been there. Marketing's patting themselves on the back for hitting their lead gen numbers, but you're left sifting through a mountain of unqualified leads. It's like trying to find a needle in a haystack, except the needle is your commission check.
The ABM Solution:
Say goodbye to the lead quality vs. quantity debate. With ABM, marketing and sales finally speak the same language. RollWorks helps align both teams around a shared Ideal Customer Profile (ICP) and target account list. The result? A laser-focused pipeline filled with accounts that actually match your sweet spot.
Pain Point #4: "I'm Drowning in Data, but Thirsty for Insights"
In today's digital age, we're swimming in data. But let's be real—most of it is about as useful as a chocolate teapot when it comes to closing deals.
The ABM Solution:
RollWorks turns that data deluge into actionable insights. Our platform consolidates all your account intelligence into easy-to-digest dashboards. You'll know exactly which accounts to prioritize, what content they've engaged with, and the best next steps to move them down the funnel. It's like having a personal sales assistant, minus the coffee runs.
Ready to Become a Sales Superhero?
Listen up, sales warriors. It's time to ditch the headaches and start crushing those KPIs. With ABM and RollWorks in your corner, you're not just playing the game—you're changing it.
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No more wasted time on lukewarm leads
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Say goodbye to getting blindsided by the competition
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Finally, a quality pipeline you can high-five marketing about
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Actionable insights that actually help you close deals
Don't let another quarter go by feeling like you're fighting an uphill battle. It's time to align with marketing, leverage the power of ABM, and start closing deals like a boss.
Ready to turn your sales team into an unstoppable force? Let's chat.
