Like nearly everything else in the business world, the B2B buyer journey has gone increasingly digital in recent years. According to eMarketer, digital ad spend is expected to increase to nearly $400B in the US by the end of 2027.
And the B2B buyer journey is more complex than selling to consumers. B2B purchases tend to take longer, and there are more decision-makers involved in the process.
But there are ways you can guide this process along, and it starts by coming up with a targeted online advertising strategy.
The 7 Best Targeted Online Advertising Strategies
If you’re just getting started, here are seven tips to help you implement a solid B2B advertising strategy. These tips should help you regardless of your industry or target customer.
1. Enhancing B2B Marketing with Smart Data Management
In the era of big data, a reliable CDP is your best ally. Use it to segment audiences effectively and drive personalized campaigns that resonate. Remember, the right data leads to the right decisions.
2. Harness AI for Deeper Buyer Insights
Utilize actionable buyer insights harness the power of AI and machine learning to understand your customers better. Tailor your content and offers to specific segments based on these insights. It's not just about data; it's about making data work for you.
3. Blend Advertising and Content in B2B Strategies
Effective native advertising In native advertising, it's all about blending in to stand out. Create content that aligns with your audience's interests and needs, making your brand a natural part of their browsing experience.
4. Streamline B2B Marketing with ABM Tool Integration
Maximize Connected ABM Ecosystems Integration is key. Sync your ABM tools with your CRM and marketing automation platforms. Use analytics to track the effectiveness of different channels, ensuring that every move you make is data-backed.
5. Set Goals for Impactful B2B Campaigns
Impact-driven strategies set clear, measurable goals for each campaign. Analyze performance regularly and adjust strategies for maximum impact. Your marketing should not just reach people; it should move them.
6. Marketing & Sales Alignment in B2B Enterprises
Sales and marketing alignment bring sales and marketing together with shared KPIs and regular communication. When these teams align, your strategy becomes more cohesive, and your goals, more attainable.
7. Scaling B2B Campaigns Efficiently and Effectively
Efficient and Scalable Solutions Start small, think big. Begin with targeted campaigns, scaling up based on performance data. Efficiency isn't about doing less; it's about doing more with what you have.
Bottom Line
These strategies are more than just pathways; they're game-changers. Armed with RollWorks' insights and your marketing savvy, the possibilities are limitless. And remember, every strategy is a step towards transforming how you connect with your customers and grow your business.
